TV Brands in the Philippines: Complete List of Popular Brands(15+)

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Choosing a TV brand in the Philippines can be confusing, with dozens of local and regional brands competing across different price points and product categories. This guide compares each brand based on its TV operating system, from basic non-smart models and AOSP to WebOS, Whale TV, and Google TV; broadcast standards such as analog and ISDB-T digital TV; TV designs including frameless, bezel, and tempered glass models; and sales channels, distinguishing brands commonly found in physical retail stores from those mainly sold through e-commerce platforms.

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ACE

ACE is a local TV brand available in the Philippine market, offering a range of affordable LED and smart TV models. Its product lineup covers both entry-level and more feature-rich options, with models using platforms such as Android and Google TV, as well as WebOS. ACE TVs can also be found with features suited to the Philippine market, including ISDB-T digital TV support, making the brand an option for consumers looking for budget-friendly televisions with modern smart features.

Beyond its retail presence, ACE also offers e-commerce-specific models, showing that the brand is not limited to traditional offline sales channels. This suggests a broader distribution strategy aimed at reaching online shoppers as well as in-store buyers.

ACE focuses mainly on affordable smart TVs for the Philippine market, with popular models ranging from 32 to 65 inches. Its lineup is largely based on Android-powered smart TV platforms, with newer models featuring Android 14, while selected listings also highlight WebOS. Many models support ISDB-T digital TV, making them suitable for local broadcast reception. In terms of design, ACE offers standard slim models alongside glass and double-glass variants. Based on its current product listings, the brand appears to have a strong e-commerce presence, with many models actively sold through its Shopee store, positioning ACE as a value-oriented, online-driven TV brand in the Philippines.

AmericanLive

AmericanLive is a value-oriented TV brand found in the Philippine market, with its products primarily appearing through online marketplaces and independent online sellers. Compared with larger mainstream TV brands, AmericanLive focuses on affordable smart TV models designed for budget-conscious consumers, with smaller screen sizes forming an important part of its product offering.

According to the search on the ecommerce platform, it doesnt only sell TV, but also entertainment equipment such as stage lights and laser lights. Therefore, from a brand positioning perspective, it may not be a purely traditional home appliance TV brand, but rather a local consumer electronics brand covering TV + Entertainment / Event Equipment.

AmericanLive’s available TV lineup appears to focus heavily on smaller, affordable smart TVs, with online listings covering sizes from around 19 to 50 inches. The clearly documented AL2499GS-inch model runs a smart TV software platform based on Android Open Source Project(AOSP), with ISDB-T digital function and a tempered glass design. Based on the products currently visible online, AmericanLive appears to be primarily an e-commerce-driven, budget-focused TV brand rather than a major physical retail chain brand.

Astron

Astron is a long-established Filipino consumer electronics and home appliance brand offering televisions alongside audio, karaoke, and other household products. Its TV lineup covers affordable smart TVs as well as specialized karaoke-focused models, giving the brand a distinctive position in the Philippine market. Astron products are available through major online marketplaces and supported by a nationwide service network.

Astron’s TV lineup ranges from compact entry-level models to larger smart TVs, including models such as the 18-inch LED1877, 20-inch LED2077, 24-inch LED2477, 43-inch LED4577, 32-inch FTV3250 Google TV, and 65-inch FTV6550 Google TV. Its range covers basic digital TVs and smart TVs, with newer models featuring Google TV, Wi-Fi, LAN, Netflix, YouTube, and built-in Chromecast. Astron also offers a distinctive category of Karaoke TVs, such as the SMART KTV 3262, designed around the Filipino videoke lifestyle. These models combine TV functions with built-in karaoke features and are supported by Astron’s broader ecosystem of karaoke players, speakers, and microphones. This makes Astron more than a conventional TV brand, with a strong focus on home entertainment and karaoke use cases. Its products are sold through Shopee, Lazada, TikTok Shop, and other channels, while its nationwide service network gives it a stronger physical retail and after-sales presence than many online-only TV brands.

Brodu.ph

Brodu is a Filipino-market consumer electronics brand best known for its portable Bluetooth speakers, party speakers, and karaoke audio products. While the brand has a smaller presence in the TV category, its lineup has expanded into large-screen smart TVs, including a 55-inch QLED Google TV model. This makes Brodu an interesting example of an audio-focused brand entering the television market.

Brodu appears to be more of an audio brand than a TV brand. Its TV lineup seems to be very limited, with the main model identified so far being a 55-inch QLED Google TV, which is positioned for the mid-to-high-end market.

Coby

Coby is a long-standing consumer electronics brand with a presence in the Philippine TV market, offering affordable LED and Smart TV models across a wide range of screen sizes. Today, many Coby TV listings can be found through online marketplaces, making the brand particularly accessible to budget-conscious consumers looking for low-cost televisions and compact models.

Coby’s TV range in the Philippines appears to focus strongly on affordable and compact models, with current online listings covering sizes from around 17 to 43 inches. The lineup includes basic LED TVs, Super Slim models, Smart TVs, and selected Android-based models, while some 24-inch models are also offered with a free Smart TV Box for access to streaming services such as YouTube and Netflix. A distinctive product is the 24-inch Super Slim LED TV with a 12V battery clamp, which expands its potential use beyond conventional home entertainment. Based on the current product listings, Coby has a strong e-commerce presence, with many models available through Shopee and online sellers rather than being widely promoted through major physical electronics retailers. Its broad selection of low-cost, small-screen and niche-use TVs positions Coby as a budget-oriented brand with a strong online sales presence in the Philippine market.

Devant

Devant is one of the more established consumer electronics brands in the Philippine market, with a strong presence in televisions and home entertainment products. Its TV lineup covers entry-level Full HD and HD Smart TVs as well as larger 4K UHD and Quantum Ultra HD models. The brand also offers portable party speakers and other audio products, giving it a broader home entertainment portfolio beyond televisions.

Devant offers a relatively broad TV lineup in the Philippine market, ranging from affordable 32-inch and 43-inch Smart TVs to larger 4K UHD and Quantum Ultra HD models. Current models include the 32STV105 and 43STV105 Full HD Smart TVs, 43UHD206, 55UHD206, 65UHD206 and 75UHD206 4K UHD models, as well as the 50QUHV06, 55QUHV06 and 65QUHV06 Quantum Ultra HD TVs. The brand therefore covers multiple price and performance segments, with Google TV or Android-based models also appearing across its wider lineup. Unlike many online-only TV brands, Devant has a stronger retail presence in the Philippines and operates an official online store, while also selling through major e-commerce platforms. Its product range also extends into portable party speakers, allowing the brand to position itself as a broader home entertainment brand rather than a TV-only manufacturer.

Diodiy

Diodiy’s current TV offerings appear to focus primarily on affordable smart TV models, with products listed across Philippine e-commerce platforms. The brand’s online listings suggest a focus on larger mainstream screen sizes and smart TV functionality, targeting consumers who prioritize price and essential streaming features. Compared with established Philippine brands, Diodiy has a much smaller physical retail footprint and appears to rely heavily on e-commerce distribution. Its current positioning can therefore be described as an online-first, budget-oriented TV brand serving price-sensitive consumers in the Philippine market.

Everest

Everest is a well-known Filipino consumer electronics and home appliance brand with a long-standing presence in the local market. Its product range includes televisions, audio equipment, air conditioners, refrigerators, and other household appliances. In the TV category, Everest focuses on affordable models for everyday home entertainment, making it a familiar choice for budget-conscious Filipino consumers.

Everest offers a broad selection of televisions aimed primarily at the affordable and mainstream segments of the Philippine market. Its lineup includes basic LED TVs as well as Smart TV models in popular screen sizes such as 32, 43, 50, 55, and 65 inches. Depending on the model, features may include Android-based smart platforms, built-in Wi-Fi, Netflix, YouTube, and digital TV reception. The brand is also available through both physical retail channels and Philippine e-commerce platforms, giving Everest a wider market reach than newer online-only TV brands. With its long-established presence and broad home appliance portfolio, Everest can be considered one of the more recognizable local consumer electronics brands serving price-conscious households in the Philippines.

EXPOSE

EXPOSE is a Filipino consumer electronics brand offering affordable televisions and other home entertainment products in the local market. Its TV range focuses mainly on practical features and accessible pricing, making the brand an option for consumers looking for basic LED and Smart TV solutions without moving into premium price segments. EXPOSE products can be found through Philippine retail and online sales channels.

EXPOSE’s television lineup is primarily positioned toward the affordable and mainstream segments of the Philippine market. Its products include entry-level LED TVs and Smart TV models designed for everyday home entertainment, with popular screen sizes aimed at price-conscious consumers. The brand’s product offering is more focused on practical features and affordability than on premium display technologies such as QLED or Mini LED. EXPOSE can be found through online marketplaces as well as local retail channels, giving it a broader distribution profile than purely e-commerce TV brands. Overall, the brand appears to serve the budget and mass-market segment of the Philippine television industry.

EZY

EZY is a Filipino consumer electronics brand offering affordable televisions and home entertainment products for the local market. Its product range focuses on practical features and accessible pricing, serving consumers who want modern TV functions without moving into premium price segments. The brand has a presence across both online and offline sales channels, making it accessible to a broad range of Filipino households.

EZY’s television lineup is positioned primarily in the affordable and mainstream segments of the Philippine market. The brand offers a mix of conventional LED TVs and Smart TV models in popular screen sizes, targeting consumers who prioritize value and practical everyday features. Depending on the model, its smart TV products may include streaming applications and wireless connectivity, while larger models provide 4K resolution for consumers looking for a more advanced viewing experience. With products available through both online marketplaces and traditional retail channels, EZY has a broader market reach than newer e-commerce-only TV brands. Its overall positioning is closer to an established value-oriented consumer electronics brand serving the mass market in the Philippines.

Gell

Gell is a consumer electronics brand available in the Philippine market, offering affordable televisions and other home entertainment products. Its TV range is mainly aimed at budget-conscious consumers looking for practical features and accessible pricing. Compared with premium international brands, Gell focuses more on value and everyday usability, making it an option for households seeking affordable television solutions.

Gell’s television products are mainly positioned in the affordable and mainstream segments of the Philippine market. Its lineup focuses on popular screen sizes and practical features, with models designed for everyday home entertainment rather than premium viewing experiences. The brand’s products can be found through Philippine online marketplaces and local consumer electronics channels, giving it a presence beyond purely online-only TV brands. Overall, Gell can be considered a value-oriented television brand that targets price-sensitive consumers looking for essential smart and digital TV features at competitive prices.

Ginza

Ginza is a consumer electronics brand available in the Philippine market, offering affordable televisions and other home entertainment products. Its TV products are primarily aimed at budget-conscious households looking for practical features at accessible prices. The brand focuses on mainstream television sizes and everyday viewing needs, making it part of the value-oriented segment of the Philippine consumer electronics market.

Ginza’s TV offerings are primarily positioned toward the affordable and mainstream segments of the Philippine market. The brand provides practical television options in popular screen sizes, with its product range including basic LED TVs and smart models aimed at consumers who want essential entertainment and streaming features without paying a premium price. Ginza products can be found through Philippine online marketplaces and local electronics channels, suggesting a distribution strategy that combines e-commerce with traditional retail. Overall, Ginza appears to be a value-focused TV brand serving price-sensitive consumers rather than competing directly with premium international brands.

Grand

GRAND is an established Filipino consumer electronics brand with a presence in the local television and home entertainment market. The brand focuses on affordable and practical products designed for everyday Filipino households, offering televisions across popular screen sizes and price segments. Its broader product portfolio also extends into other consumer electronics and entertainment products, helping GRAND maintain a recognizable presence in the local market.

GRAND offers a broad range of televisions aimed primarily at the affordable and mainstream segments of the Philippine market. Its lineup includes conventional LED TVs as well as Smart TV models in popular screen sizes, giving consumers options ranging from basic everyday viewing to larger smart entertainment displays. Depending on the product generation, GRAND TVs may feature smart connectivity, streaming applications, and digital television capabilities. The brand is distributed through both physical retail channels and online marketplaces, giving it a wider market reach than newer e-commerce-only TV brands. Overall, GRAND can be positioned as an established value-oriented Filipino-market electronics brand with a focus on accessible home entertainment.

Hanabishi

Hanabishi is a long-established Filipino home appliance and consumer electronics brand with a broad presence in the local market. Its product portfolio covers televisions alongside kitchen appliances, air conditioners, fans, audio products, and other household electronics. In the TV category, Hanabishi focuses on affordable and practical models for everyday home entertainment, making it a familiar option for budget-conscious Filipino households.

Hanabishi’s television lineup is mainly positioned in the affordable and mainstream segments of the Philippine market. The brand offers a mix of basic LED TVs and Smart TV models in popular household screen sizes, focusing on practical features and accessible pricing rather than premium display technologies. Depending on the model, its TVs may offer smart connectivity, streaming applications, and digital television functions. Hanabishi has a strong presence across traditional retail and e-commerce channels, supported by its long-established local brand recognition and extensive home appliance portfolio. Overall, Hanabishi can be viewed as a mass-market Filipino home appliance brand where televisions form part of a much broader range of affordable household electronics.

Conclusion

The Philippine TV market is more diverse than it may first appear, with established local brands, affordable value-focused brands, and newer e-commerce-driven names competing across different segments. From basic LED TVs and Android-based smart models to Google TV, QLED, and specialized Karaoke TVs, consumers have a wide range of options depending on their budget and viewing needs. The best choice ultimately depends on more than screen size or price, so it is worth comparing the TV’s operating system, digital broadcast support, design, and sales channel before making a purchase.

TV Brand	System	Broadcast	Design	Sales Channel
ACE	Basic TV, Android, Smart TV	ISDB-T on selected models	Slim, Frameless, Glass / Double Glass	Retail + E-commerce
AmericanLive	Android-based Smart TV	Limited public information	Slim LED	E-commerce-focused
Astron	Basic TV, Smart TV, Google TV	Digital TV on selected models	Slim, Frameless	Retail + E-commerce
Brodu	55-inch QLED Google TV identified	ISDB-T supported	Slim, Modern Design	E-commerce-focused
Coby	Basic TV, Smart TV, Android-based models	Varies by model	Slim, Super Slim	E-commerce-focused
Devant	Basic Smart TV, Android / Google TV, Quantum / QLED	Varies by model	Slim, Frameless, Premium Designs	Retail + E-commerce
Diodiy	Smart TV, Android-based models	Limited public information	Slim, Frameless	E-commerce-focused
Everest	Basic TV, Smart TV, Android-based models	Digital TV on selected models	Slim, Frameless	Retail + E-commerce
EXPOSE	Basic LED TV, Smart TV	Varies by model	Slim, Frameless	Retail + E-commerce
EZY	Basic TV, Smart TV, Android / Smart TV	Varies by model	Slim, Frameless	Retail + E-commerce
Fukuda	Basic LED TV, Smart TV, Android-based models	Digital TV on selected models	Slim, Frameless	Retail + E-commerce
Gell	Basic LED TV, Smart TV	Varies by model	Slim, Frameless	E-commerce + Local Retail
Ginza	Basic LED TV, Smart TV	Varies by model	Slim, Frameless	E-commerce + Local Retail
GRAND	Basic TV, Smart TV, Android / Smart TV	Digital TV on selected models	Slim, Frameless, Traditional Designs	Retail + E-commerce
Hanabishi	Basic LED TV, Smart TV, Android / Smart TV	Digital TV on selected models	Slim, Frameless	Retail + E-commerce

FAQ

1. What are the most popular TV brands in the Philippines?

The Philippine TV market includes many international and local brands. Among local and Filipino-market brands, names such as Devant, Everest, Astron, Hanabishi, GRAND, Fukuda, and ACE are commonly encountered, while newer e-commerce-focused brands also offer affordable alternatives.

2. Are local TV brands in the Philippines worth buying?

Local TV brands can be a good option for consumers looking for affordable televisions with practical features. Many offer popular screen sizes, Smart TV functions, and digital TV support at competitive prices. However, consumers should compare the operating system, warranty, after-sales service, and available features of individual models before purchasing.

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