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Tel/Wechat/Whatsapp +86 13926285591
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Email hanke@opeetv.com
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Tel/Wechat/Whatsapp +86 13926285591
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Email hanke@opeetv.com
TV OEM Services: Custom OEM & Private Label TV Manufacturing[2026]
Short answer: A TV brand does not need its own factory to develop and sell branded televisions. Through OEM manufacturing, a manufacturer can produce TVs to the brand’s required specifications, while ODM allows the brand to start from an existing TV platform and customize it for its market. Branding, hardware, software, appearance, packaging and accessories can then be adapted to create the finished product.
Mianhong provides OEM and private-label TV manufacturing services for distributors, retailers, importers and TV brands. Depending on the project, we can manufacture TVs according to customer-defined specifications or customize an existing TV platform with branding, hardware, software, packaging and accessories.
Our OEM and ODM solutions cover TV sizes from 17″ to 100″, with flexible configurations and low-MOQ options available for selected models.
What Is TV OEM Manufacturing?
TV OEM manufacturing allows brands, distributors and retailers to have televisions produced under their own brand according to their required specifications. Depending on the project, an OEM TV manufacturer can customize the hardware, software, appearance, branding, packaging and accessories.
What Does OEM Mean in the TV Industry?
OEM stands for Original Equipment Manufacturer. In the TV industry, OEM manufacturing means that a customer provides the required product specifications, design or technical requirements, and the TV manufacturer produces the televisions accordingly under the customer’s brand.
The level of customization can range from simple branding changes to substantial hardware, software and industrial-design modifications.
What Does ODM Mean in the TV Industry?
ODM stands for Original Design Manufacturer. In the TV industry, an ODM manufacturer develops and produces its own TV platforms or product designs, which customers can select and customize with their own branding and market requirements.
Instead of developing every part of the TV from scratch, the customer can start with an existing platform and customize options such as screen size, panel, operating system, remote control, logo, packaging and software features, depending on the platform.
OEM vs ODM TV Manufacturing
ODM stands for Original Design Manufacturer. In the TV industry, an ODM manufacturer develops and produces its own TV platforms or product designs, which customers can select and customize with their own branding and market requirements.
Instead of developing every part of the TV from scratch, the customer can start with an existing platform and customize options such as screen size, panel, operating system, remote control, logo, packaging and software features, depending on the platform.
| Aspect | OEM TV Manufacturing | ODM TV Manufacturing |
|---|---|---|
| Starting point | Customer’s specifications, design or technical requirements | Manufacturer’s existing TV platform or product design |
| Product development | Manufacturer produces according to the customer’s requirements | Manufacturer provides an existing or developed product platform |
| Customization | Can involve hardware, software, appearance and branding | Usually based on the customization options supported by the existing platform |
| Brand | Customer’s own brand | Customer’s own brand |
| Development time | Usually longer when significant development is required | Usually faster when using an existing product |
| Best suited for | Brands with specific product requirements or unique designs | Brands looking for a faster and more flexible product launch |
In short, OEM means we manufacture TVs for customers, and ODM means we design and manufacture TVs for customers. As your reliable partner, we can provide both OEM and ODM services, depending entirely on your needs and preferences.
If you need OEM service, we will manufacture TVs according to your provided design and specifications. If you need ODM service, our design team can develop unique product solutions for you.
No matter you choose OEM or ODM model, we will do our utmost to provide you with high-quality products and services. If you have any other questions, please feel free to contact us. We look forward to establishing long-term partnerships with you!
How Does TV OEM Manufacturing Work?
Starting an OEM TV project is not as complicated as it may seem. The key is to first determine what kind of TV you want to sell, then define why that product fits your target market, and finally turn the selected product into a finished TV ready for sale. From product positioning and sample approval to mass production and delivery, the OEM process can be divided into three simple stages: What, Why and How.
What TV Do You Want to Have? Define the Product First!
The first step is to define the product you want to sell. This includes the screen size, resolution, panel, operating system, mainboard, memory, ports, design, remote control and other specifications. At this stage, an OEM TV manufacturer can help you compare different configurations and select a suitable product platform based on your requirements. For example, the article below explains the backlight type of a TV. After reading it, you can define a TV with some basic concept.
Why This TV Product? How this TV fits the market?
Once the basic product is defined, the next question is why this particular TV should be sold in your market. Different markets and customer groups may require different product positioning, from entry-level and cost-effective TVs to mid-range smart TVs and premium models. The right combination of panel, hardware, software, design and features should match your target selling price and customer expectations.
| Product Positioning | Typical Focus |
|---|---|
| Entry-Level | Competitive price, essential functions, cost-efficient configuration |
| Mid-Range | Better display, smart features, balanced performance and price |
| Premium | Higher-end design, advanced display technology, stronger hardware and additional features |
How to Turn the Product Into a Real TV Brand?
After the product and positioning are confirmed, the OEM project moves into sampling and production. The customer reviews the sample, confirms the final specifications and branding, and then approves the product for mass production. The TVs are manufactured, tested, packaged and shipped according to the approved requirements. Once the shipment arrives at the destination market, the customer can begin selling the TVs under their own brand.
In other words, OEM manufacturing is not simply about putting a logo on a TV. It is about choosing the right product, positioning it for the right market, and turning it into a sellable product under your own brand.
Requirements
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Product Selection
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Sample
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Approval
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Mass Production
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Shipment
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Arrival
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Start Selling
OEM TV Customization: From Hardware to Branding
OEM customization goes beyond adding a logo to a television. Depending on the product platform and market requirements, different parts of an OEM TV can be customized, including its hardware, appearance, software, branding, packaging and accessories. These details allow the same basic TV platform to become a product designed for a specific brand and market.
LOGO on the TVs(Bezel/Frame)
Silk Printed Directly
OR
Metal Sticker
OR
Laser
With our OEM service, we can customize your brand identity directly onto the TV products. A key way we can achieve this is by printing your logo and branding on the bezel of the TVs.
The bezel is the outer frame that surrounds the TV display. By adding your logo here, it will be prominently and permanently shown every time the TV is viewed. This provides maximum brand exposure and awareness.
We use state-of-the-art printing technology to print your logo and brand name onto the bezel. This ensures the highest quality and durability, with logos that will not fade or peel off.
In addition, we can match the color of the bezel to your brand colors. This further strengthens the brand association. Customers will instantly recognize that it is your branded TV.
LOGO on Startup Phase
The System UI will show your own brand throughout the users interaction.
One of the most effective ways we can customize your brand identity on the TVs is by adding your logo to the start-up screen.
When customers turn on the TV, the first thing they will see is your logo front and center on the start-up screen. This creates an immediate branded experience right from the moment the TV powers on.
We use advanced software customization to seamlessly integrate your logo into the start-up sequence. It will look like a natural part of the TV’s interface, personalized with your branding.
The start-up screen provides maximum brand impact and awareness. By associating your logo with the TV from the very first use, customers will connect your brand with the TV’s quality and performance.
We can match the colors and animation of the start-up screen to your brand style for a cohesive customized look. Whenever customers turn on their TV, they will be greeted by your brand.
Display Interface(UI) Program Customization
Make your TV unique in the world.
Image or Video are supported as startup/boot LOGO.
In addition to the start-up screen, we also customize the system UI interface with your brand logo and identity.
The system UI is what viewers see when navigating menus, accessing settings, streaming content, and using smart TV features. Adding your logo here will maintain persistent visibility during the entire TV experience.
We strategically place your logo on the system UI screens, such as in the corner or banner area. This way, whenever customers access any system menus, your brand is prominently displayed.
Through advanced software integration, we seamlessly incorporate your logo into the native UI. It looks like a natural part of the TV software, not just tacked on.
Box Customization
Mianhong’s art designer will help design the best package to fit customers needs.
We also provide customized packaging options to further elevate your brand presence. You can choose between a colorful printed box or a premium textured paper box for your OEM TVs.
Our printed boxes can feature your logos, colors, and designs. This allows you to extend your branding from the TV to the packaging it comes in. We use vibrant, full-color printing technology to recreate your visual assets with precision on the boxes.
Both packaging options are sturdy and secure to protect the TVs in transit. More importantly, they immediately identify the TVs as your product upon first glance.
200+ Kraft Paper Box Designs
400+ Color Paper Box Designs
Remote Control Customization
Pair with different types of remote control, regarding colors and models. Some remote controls and TVs support voice input.
We offer several remote controller models and customization options to choose from for your OEM TVs.
Our remotes come in different shapes and styles, ranging from basic models to advanced versions with additional features like voice control, functioned buttons, solar charging, and more. The capabilities and price will vary depending on which you select.
No matter which remote you choose, we can customize it with your logo branding. Your logo can be subtly printed or engraved onto the remote control surface. This provides a refined way to reinforce your brand.
The remote is one of the most frequently used TV accessories, so having your logo on it means customers will be exposed to your brand every time they turn on the TV. It’s a constant touchpoint between the viewer and your brand.
Our OEM experts will work with you to select the optimal remote control design and logo placement based on your brand image and target audience. We’ll ensure it complements your overall branding.
User Manual Customization
Various User Manual Designs
Finally, we provide customized user manuals to complete the branded experience for your OEM TVs.
We have user manual templates designed specifically for TV products that contain clear instructions and visual guides. We will tailor the manual content to match the capabilities and features of your custom TV model.
To align with your branding, your logo and colors can be incorporated throughout the user manual. This elevates it from a generic document to a polished branded guide for your customers.
The manual provides critical guidance for customers on how to use the TV. Having your logo prominently displayed builds brand awareness and reinforces quality. It shows you stand behind your product and care about the customer experience.
Our OEM experts will ensure the manual fully represents your brand while providing an excellent reference for customers. This completes the branded and customized OEM TV experience from product to packaging to documentation.
LED TV
Your Brand here
E Manual: Model-MH32GKF
Why OEM And Why Mianhong?
Mianhong is an expert in doing OEM services, and Mianhong is willing to grow together with customers. Building a TV is a relatively easy thing. Instead, understanding the rules of the local market is more complicated. Mianhong sales team will help potential customers discover the local market before making an OEM decision.
At Mianhong, we offer a comprehensive, customized OEM TV solution to effectively build your brand and delight customers. With end-to-end branding through logo placement, packaging, manuals, and more, our OEM service enables you to curate a unique TV experience aligned to your brand promise.
Our expertise in manufacturing, design, and software customization ensures we can provide tailored OEM TVs of the highest quality. And with flexible options to meet your exact specifications, we make the OEM process smooth and straightforward.
As your trusted partner, we are committed to elevating your brand through our OEM TVs. Our customer-focused approach means we will work closely with you every step of the way to bring your vision to life through our world-class production capabilities.
For customized OEM TV solutions from initial concept to final delivery, choose Mianhong. Contact us today to get started designing high-quality, branded TVs made exclusively for you.
Fast Sample Delivery
Mianhong has many spare parts in stock, such as different mainboards from different brands. If the sample order meets the in-stock requirement, the sample TV machine will be produced within 3 days and shipped within 7 days.
Flexible Price With Flexible Material List
For a trade business, price is one of the biggest factors in a deal. As a TV manufacturer, we cannot guarantee that our prices are absolutely competitive among many peers. Instead, we can provide the best flexible TV solutions to stand out in customized services.
For example, TV LCD screens are mainly divided into two categories: IPS and VA. In the market, people generally like IPS, which makes IPS more expensive than VA screens, but as TVs (not professional monitors), the difference between these two types of screens is not much. If a customer wants to reduce some costs, then using VA LCD panels is a good choice. Another example is about the back shell material of the TV. If the customer wants to pursue high-quality/high-end TVs, then our flexible solution can upgrade the plastic back shell of the TV to a metal back shell at the cost of only a little cost increase.
We also have many flexible production solutions that can be adjusted to meet different OEM order requirements. Our principle is: Flexible price with flexible material list.
Extra Low Minimum Order Quantity(MOQ)
Are you just starting your business? We have special offers for some new OEM brands. For example, a 32-inch TV only requires 200 units, or even 100 units. We lower the MOQ because we want to grow the TV business with you.
In addition, we will ensure that the prices of these low MOQs are the same as those of large quantities (several cabinets) to ensure that we can give you the best price assistance.
Free 3d rendering design
Although we, as manufacturers, are not as good at marketing as some trading companies, we still offer some free 3D rendering services to help our clients with marketing.
Below is a demonstration of our colored packaging box.
Conclusion
OEM TV manufacturing gives brands more flexibility than simply adding a logo to an existing television. From product specifications and hardware configuration to software, appearance, packaging and accessories, different parts of a TV can be customized according to the target market and brand requirements.
The right OEM approach starts with choosing a suitable product and positioning it for the market, then confirming the specifications, approving samples and moving into production. With the right manufacturing partner, OEM TV production can provide a practical way to build and grow a private-label TV brand without developing every part of the product from scratch.
Mianhong provides OEM and ODM TV manufacturing services for customers looking for flexible TV solutions, customized branding and different product configurations. Contact us with your requirements
FAQ
1. What can be customized on an OEM TV?
Depending on the selected TV platform, customers can customize the logo, startup screen, system UI, panel, mainboard, memory, storage, cabinet, remote control, packaging, user manual and other product elements.
2. Can I put my own brand logo on the TV?
Yes. Your brand logo can be added to the TV bezel or frame through options such as direct printing or a metal badge. Branding can also be applied to the startup screen, system UI, remote control, packaging and user manual.
3. Can the TV software be customized?
Yes, depending on the selected hardware and operating system platform. Customization may include the startup logo, startup image or video, UI elements, menu settings, languages and other supported software features.
4. What is the MOQ for an OEM TV?
The MOQ depends on the TV model, configuration, customization requirements and component availability. For selected models and configurations, Mianhong can support low-MOQ OEM orders starting from around 100–200 units.
5. How long does it take to produce an OEM TV?
The production time depends on whether the project uses an existing TV platform or requires new hardware, software, tooling or packaging development. For selected configurations with components in stock, Mianhong can produce an OEM sample within 3 days and ship it within 7 days.
Considering Selling Your Own OEM TV Brand?
Upload your LOGO, we design and provide a set of images(TV bezel, TV boot screen, color box) to your email.(100% Free)